And you thought Snickers had it nailed with their search misspelling campaign? http://vimeo.com/65308653 Bathrooms.com have taken capturing people who search for bathroom sweets instead of bathrooms suites to a whole new level by launching http://www.bathroomsweets.com/ that offers an entire bathroom made out of out of chocolate From the site “At Bathrooms.com we know – well – bathrooms. We […]
We’re excited to announce the appointment of our new MD for Melbourne, Nickie Scriven! Press release below: ZenithOptimedia has announced the appointment of Nickie Scriven to the role of Melbourne Managing Director, effective October 7. Scriven will also sit on the agency’s national executive board and reports to CEO of Australia and New Zealand Ian […]
By Sophie Reeves I attended an NGEN session this morning on the topic of Technology, specifically Gamification and Mobile. Chris Stephenson of phd took us through the fundamentals of Gamification, talking about how the application of games design to non-game scenarios can better engage minds and shape new realities. My favourite quote of the session […]
By Emily Gan Understanding what your campaign is doing online is more than just impressions and clicks – to truly make digital reporting valuable, audience insight data is required. Nielsen Online Campaign Ratings is a tool which offers advertisers the opportunity to access data on the actual online audience they’re hitting. The Benefit of OCR The ability […]
By Sean Vitorovic Recently I attended a Vivid Ideas event on the Participation Economy that highlighted the fact we are in an era of behaviour and participation consumption. The participation Economy boomed when the Internet provided us with the ability to connect with the world and have a voice to share. Today we see Airbnb, […]
The finalist for B&T’s Women in Media have been revealed and our very own Nicole Milward has received not one, but two nominations! Congratulations Nicole. See the full article here.
By Jonathan Betts As featured on the IAB blog, Jon gives his point of view on the topic of Premium Display. I’ve spent the last fourteen years working at media agencies and therefore can write about the idea of “premium content” from an extremely focused point of view. I have spent all my professional life trying […]