By Lynn Chealander Last week saw Facebook re-launch Atlas, a move that has been awaited by marketers since February 2013, when they spent $100m to acquire the platform from Microsoft.  As expected, the new Atlas is focused heavily on Facebook’s cross-device data credentials, using FB IDs to track users rather than mobile-unfriendly cookies. Using Atlas, […]

As featured in Mumbrella. ZenithOptimedia ad forecasts predicts lacklustre ad growth, amid weakness in key sectors – mUmBRELLA The latest ZenithOptimedia advertising forecast predicts that while the second half of the year will likely see better growth in the ad market than the first half of 2014, the next few years are likely to continue to see lacklustre growth […]


Sophie Reeves Check out this article by Contently on conductive ink, which connects billboards, street signs and posters to the digital world through touch! Will this give new life to the print world or just become the next QR code, a lot of hype, but a bit of a let down?

Ever wondered what the best filter to use is? Do photos with faces get more likes? Check out this cool infographic which delves into the science behind Instagram. Thanks Gary Peace for sharing.

And you thought Snickers had it nailed with their search misspelling campaign? have taken capturing people who search for bathroom sweets instead of bathrooms suites to a whole new level by launching that offers an entire bathroom made out of out of chocolate   From the site “At we know – well – bathrooms. We […]


We’re excited to announce the appointment of our new MD for Melbourne, Nickie Scriven! Press release below: ZenithOptimedia has announced the appointment of Nickie Scriven to the role of Melbourne Managing Director, effective October 7. Scriven will also sit on the agency’s national executive board and reports to CEO of Australia and New Zealand Ian […]


By Sophie Reeves I attended an NGEN session this morning on the topic of Technology, specifically Gamification and Mobile. Chris Stephenson of phd took us through the fundamentals of Gamification, talking about how the application of games design to non-game scenarios can better engage minds and shape new realities. My favourite quote of the session […]