ZenithOptimedia predicts global ad expenditure will grow 5.5% in 2014, reaching US$537bn by the end of the year. We have increased our forecast for 2014 by 0.2 percentage points since December, after recent signs of stronger growth from the Americas and Asia Pacific. This is the third time in a row we have upgraded our […]

Content

By Sophie Reeves Content marketing is an exploding, exciting space, which sometimes makes it hard to see the insights for the hype. Luckily for you, I have spent a considerable amount of time buried pages deep in content blogs, so I’ve collated the five best recent reads. Enjoy! The Second Industrial Revolution. I’m not religious […]

By Ian Perrin Back when agencies were bundled together, many of the good ones were driven by a “strategic planner” who worked with the marketing clients to plot a strategic approach to communications for their brands. They were multi-skilled thinkers who understood business, brand, creative and media objectives and rolled out a solution that delivered […]

sochi-olympic-games

By Sean Vitorovic Advertisers won gold at the Sochi 2014 Winter Olympics. We have seen the Internet sweeping with memes, trends, YouTube sensations; gay rights activists and Tinder love. Channel Ten’s $20 million deal to host the rights proved to be a smart move, going some way to address their ever decreasing share of audience. […]

By Adam Cooney. A couple of interesting developments in data and apps this week have implications and opportunities for advertisers. How much would you charge to let advertisers have access to your social accounts and bank statements? Take a hard think….positives, negatives, what would you give up and how much are you worth? Well a […]

Late last year ZenithOptimedia released its global adspend forecasts, predicting global growth of +5.3% in 2014. In the Australian market we are predicting a more conservative increase of +2.6%. 2014 will be a continuation of a slow and steady period of growth in the Australian market with no more than +2-3% YOY growth through to […]

We’ re very proud to share the recently released 2013 new business league results put together by R3 Worldwide, the leading global agency management consultancy. The month-by-month rankings can be found here, but the big news is that for 2013 Zenithoptimedia manged to top the APAC table and, more importantly for us here, came in […]