Sophie Reeves Check out this article by Contently on conductive ink, which connects billboards, street signs and posters to the digital world through touch! Will this give new life to the print world or just become the next QR code, a lot of hype, but a bit of a let down?
Ever wondered what the best filter to use is? Do photos with faces get more likes? Check out this cool infographic which delves into the science behind Instagram. Thanks Gary Peace for sharing.
And you thought Snickers had it nailed with their search misspelling campaign? http://vimeo.com/65308653 Bathrooms.com have taken capturing people who search for bathroom sweets instead of bathrooms suites to a whole new level by launching http://www.bathroomsweets.com/ that offers an entire bathroom made out of out of chocolate From the site “At Bathrooms.com we know – well – bathrooms. We […]
We’re excited to announce the appointment of our new MD for Melbourne, Nickie Scriven! Press release below: ZenithOptimedia has announced the appointment of Nickie Scriven to the role of Melbourne Managing Director, effective October 7. Scriven will also sit on the agency’s national executive board and reports to CEO of Australia and New Zealand Ian […]
By Sophie Reeves I attended an NGEN session this morning on the topic of Technology, specifically Gamification and Mobile. Chris Stephenson of phd took us through the fundamentals of Gamification, talking about how the application of games design to non-game scenarios can better engage minds and shape new realities. My favourite quote of the session […]
By Emily Gan Understanding what your campaign is doing online is more than just impressions and clicks – to truly make digital reporting valuable, audience insight data is required. Nielsen Online Campaign Ratings is a tool which offers advertisers the opportunity to access data on the actual online audience they’re hitting. The Benefit of OCR The ability […]