By Emily Gan Understanding what your campaign is doing online is more than just impressions and clicks – to truly make digital reporting valuable, audience insight data is required. Nielsen Online Campaign Ratings is a tool which offers advertisers the opportunity to access data on the actual online audience they’re hitting. The Benefit of OCR The ability […]
By Sean Vitorovic Recently I attended a Vivid Ideas event on the Participation Economy that highlighted the fact we are in an era of behaviour and participation consumption. The participation Economy boomed when the Internet provided us with the ability to connect with the world and have a voice to share. Today we see Airbnb, […]
The finalist for B&T’s Women in Media have been revealed and our very own Nicole Milward has received not one, but two nominations! Congratulations Nicole. See the full article here.
By Jonathan Betts As featured on the IAB blog, Jon gives his point of view on the topic of Premium Display. I’ve spent the last fourteen years working at media agencies and therefore can write about the idea of “premium content” from an extremely focused point of view. I have spent all my professional life trying […]
By Ben McCallum. The 2014 Media Sales Summit failed to disappoint, the event was rich with energetic and engaging speakers & panellists from a wide range of media organisations. If there was one consistent message that shone through all of the day’s debates, it was that there is an immediate need for alignment and collaboration […]
From AdNews’s Lucy Clark Media and creative agencies are wasting time bickering over short-sighted, self-centred issues instead of focusing on the job in hand: solving clients’ problems. But clients have to shoulder some of the blame. They need to take ownership of partnerships and stand up to procurement. That’s according to ZenithOptimedia boss Ian Perrin […]
Today, we are announcing the promotion of Michael Kahn to Chief Executive Officer, Performics – Worldwide. He succeeds Daina Middleton who has accepted a senior role at Twitter. “MK” as nearly everyone knows him, has proven to be a charismatic and unstoppable leader. He has galvanized our network to new heights of marketing prowess and […]