A thought: news aggregation websites and search engines continue to increase and dominate the way we discover news content. The methods of optimizing news services are mainly technological (code, link building, topic multiplication, etc) whereas they used to rely more on creativity (writing, humour, story angles) and investment in investigation (i.e. real scoops and exclusives, not the manufactured PR kind).

Is this driving news, and other web-based content, to be generic?

Is this an opportunity for creativity, or a threat to taking risks?

And in ten years, will we have such classic headline puns from newspapers such as The Sun’s famous “Super Caley go ballistic, Celtic are atrocious” when Inverness Caledonian Thistle FC remarkably beat Celtic FC in the Scottish Cup 3-1 in February 2000?

* Hat tip to Rob WJ in ZOSYD for the headline.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s