ZenithOptimedia

I was sent this link to this image that refers to what appears to be a hierarchy of intimacy in communication.

Now. I get the overall idea, but it made me question whether i actually agree with where some of these sit. For example is a facebook message more or less intimate than an email - i think they are one in the same - and IM is that any more intimate than a text message or a FB message.

I think broadly there are broadcast vs personal, but that the degree of intimacy is not determined by the medium and moreover the context and meaning of the sender.  People sent intimate tweets for example - and these are often deeper expressions than they would dare convey in a face to face setting.  I think in many ways this chart still holds up in terms of our traditional view of communication in person having more of the visual and emotional cues we expect and read, but i also think that people are also now far more tuned to the nuances of digital communication; emotions, sarcasm and so on which somehow manage to convey a lot with very little.

Sourced here: http://pleaseenjoy.com/project.php?cat=4&subcat=&pid=136

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Colliers+International+Big+Wet+Whitepaper+-+Q1+2011[1].pdf (863 KB)

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Colliers+International+Big+Wet+Whitepaper+-+Q1+2011[1].pdf (863 KB)

Interesting white paper from Colliers on the extent and effect of QLD floods on property values.

Impact on the Residential Market
A total of 77 Brisbane suburbs were flooded across all range of values. Approximately 5,400 houses flooded over floorboards, 21,000 flooded other than over floorboards, 15,000
houses with flooded yards, 5,900 houses evacuated.

Key out-takes (the consumer pertinent ones)
> Increased constructions costs will come into play in the coming quarters.
> Expect higher insurance premiums.
> Potential for conversion of land uses into non-resi and non industrial uses such as parks and recreation fields.

Overall
While there will be a short-term economic impact across the state, the Queensland capital is likely to receive an economic lift through the rebuild and flow-ons. In the past strong
population growth combined with infrastructure investment have been the key drivers of growth that attracted investment in the Brisbane property market. This rebuilding should have a similar impact over 2011-12.
 

Thanks to the ZentihOptimedia Insights team for these insights into the consumer TV, Music and film and a special deep dive into Hipsters

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TWTC February THE CONSUMER PROFILE.pdf (1.43 MB)

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TWTC February THE CONSUMER PROFILE.pdf (1.43 MB)

Time Spent Online in Australia is Low, Despite High Internet and Broadband Penetration

Young People in Australia are the Heaviest Web Users

It also confirms a popular stat that Australians spruke re social media - in that Australians are some of the heaviest social media consumers globally

And contuniues that video is booming -

These charts are great too...

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state_of_the_internet_in_Austr.zip (28 KB)

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comScore State of the Internet Australia February 2011.pdf (719 KB)

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comScore State of the Internet Australia February 2011.pdf (719 KB)

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mobile_shopping_framework_white_paper.pdf (5.32 MB)

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mobile_shopping_framework_white_paper.pdf (5.32 MB)

Key Takeaways
• Contrary to what some believe, mobile complements, rather than replaces, PC usage. Almost six in ten users initiate research on mobile, then follow-up on their PC. Conversely, 34% of users will initiate research on the PC and then follow-up on their mobile device. Mobile Internet also drives more incremental usage with almost half of users browsing the Internet more often because of their mobile device.
• Mobile plays an integral role in the daily lives of many users, although two-thirds of them believe the experience could be improved. Failure rates are declining due to better wireless networks and higher performing mobile devices.
• Home but unbound. Mobile Internet is not exclusively an out-of-home experience. While slightly more mobile Internet consumers [93%] do use their phones outside the house, 89% also access the mobile Internet inside the home.
• Social shopping has emerged as a mobile phenomenon, where people call, text email, IM, share video, Twitter, Facebook and blog friends and family members while in-store to gather opinions and share information about purchases.
• Mobile shoppers report high engagement with advertising; one in five say they always look at mobile ads during the shopping process. Advertising importance in the purchase decision increases with search time. Relevant, factual and informative ads play better with a mobile audience.

Users appear to be slightly more likely to be younger and female.

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Growth_in_group_buying_sites_v.zip (55 KB)

In terms of share of "voice" - NAB usually hovers at about 22% - along with line with the big competitors ANZ, CBA and Westpac.

These last few days things certainly have changed....

Not only are there significantly more mentions for NAB but the data also suggests mentions are overwhelmingly positive.

pinched from here - http://www.yadvertisingblog.com 

Noticeably search tops all categories travel, dining and food recording the highest scores. Mobile search accounts for 12% of all searches now.

http://www.himherandthemfilm.com/

Is a film concept that falls into the "transmedia" or transmythology bucket.  It's a non narrative film that plays out differently depending on the interactions of the viewer and his or her socialgraph network.  

The trailer can be seen here:

The film itself is claiming to be the world’s first Facebook movie. The film is written and directed by Hal Siegel and produced by Mike Knowlton of MurmurCo.  

There is lots more detail here - like "how does a facebook film work" http://www.himherandthemfilm.com/post/2637375236/so-how-does-a-facebook-film-work

A passage form the blog explains how this might work

How Will It Be Different? 
A traditional film is viewed in a linear format. You go to a theater or watch it in the comfort of your home. You are strictly a passive observer. As a Facebook film, Him, Her and Them will present a new type of experience. It will blend interactivity (where the viewer interacts with the film and contributes to the story and film experience) and passive viewing (where the viewer sits back and watches the flim). This will be filtered by the viewer’s social graph, so your “version” of the film experience is unique to your social graph. 
There will be linear and non-linear scenes. The content of the non-linear scenes will be contributed by the members of your social graph. Therefore, each viewer’s experience of the Him, Her and Them will be unique because of their social graph. This may all start to sound complicated, but what we’ve tried hard to do is to tie it into the ways in which you already use Facebook. 

This is pretty exciting and I expect many more ideas to emerge along these lines as younger generations of creative story tellers begin to tell tales through the mediums and channels that they themselves have grown up with. One would think would be some clear opportunities for advertising and branded content via such formats too.