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We like opinions at ZO. That's why we've asked the team to share their thoughts on whats happening in the world of media, right here on this blog.

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28 Jul 2010
July 28th, 6:57pm 0 comments

Tom Tom adds value to user experience with Darth and Yoda

At ZO digital, we have a little institution called "Chart of the Week", or rather COTW (Yes, we love our acronyms), where we share interesting graphs, infographics and the like.

So, here's my COTW contribution I thought I'll share on the blog.

Tom Tom and Garmin shares have pretty much been on the decline since the following:

  • advent of free navigation software like Google Maps, 
  • more and more people starting to realise that they don't need to spend the equivalent of a smartphone on a specialist device just for maps
  • costly annual subscription fees

The chart below shows Tom Tom and Garmin shares having a dip with the announcement of Google Maps software for smartphones, circa Q4 2009.

 

Google_chart_2
Tom Tom has recently tried to add value to their user experience, and hence justifying ongoing user costs with the Star Wars turn by turn voice navigation.

Darth and Yoda are sold separately of course. Put the dark side next to the light you can't.

Filed under Google brand

Posted by Priscilla Lee