There is going to be a paradigm shift in the way content is distributed. It is not “in the future”, it is now.
- An estimated 30% of xBox 360 users are downloading games from xBox live instead of buying physical media
- Steam, which has an estimated 70% share of the digital distribution market for video games, hits 30 million user accounts
- There is an ongoing battle for the digital living room with IPTV services offered by Google, Apple and Microsoft.
In order to stay relevant on a global socioeconomic scale, Australia needs to get out of the digital dark ages with high speed fibre optic internet.