ZenithOptimedia

I know there have been a tonne of trends documents and reports flooding the airwaves this year already, so i thought I'd take the time to present the key ones on the ZO radar in a Prezi format.

Ive been using this as a bit os a test for the tool too, and besides the constant crashing and server connection issues I have experienced, I have found the experience pretty good.

I'd strongly recommend the following steps in creating a prezi though;

1. write the text based material first
2. save all the images and video links you are going to embed in a file before you start
3. plan out a concept or theme for your prezi before you begin adding slides
4. don't even touch the 'paths' button to create the prezi flow until you are all done

Link

Our colleagues at Vivaki recently dropped some nice comparison tables for Ad spend Vs Time spent from all over the world.

 Global observations play out like this

• The internet is rapidly gaining share of media consumption and spend in all countries
• In all countries newspapers attract a much higher share of adspend than media consumption
• The UK is the only country in the world where the internet attracts a higher share of adspend than media consumption
• TV media consumption has remained largely unchanged in most countries over the last three years
• In all countries radio attracts a lower share of adspend than media consumption

(download)

Click here to download:

Weekly_Hours_Vs_Ad_Spend_By_Me.zip (17 KB)

A thought: news aggregation websites and search engines continue to increase and dominate the way we discover news content. The methods of optimizing news services are mainly technological (code, link building, topic multiplication, etc) whereas they used to rely more on creativity (writing, humour, story angles) and investment in investigation (i.e. real scoops and exclusives, not the manufactured PR kind).

Is this driving news, and other web-based content, to be generic?

Is this an opportunity for creativity, or a threat to taking risks?

And in ten years, will we have such classic headline puns from newspapers such as The Sun's famous "Super Caley go ballistic, Celtic are atrocious" when Inverness Caledonian Thistle FC remarkably beat Celtic FC in the Scottish Cup 3-1 in February 2000?

* Hat tip to Rob WJ in ZOSYD for the headline.

The Hub page can be accessed here and is supported by an Answers sponsorship and a Plus7 Sponsorship.

Additional supporting media can also be found over on BigPond Kids and across the Google Content network.

A nice neat little campaign full of good tips to keep your homes safe from germs this season.

A couple of months ago Vivaki - a strategic entity of combined Publicis Group agencies including ZenithOptimedia - released the results of a large scale research project about online video advertising conducted out of the USA. The objectives of the research project were to identify the impact of online video advertising and build learnings around the multiple opportunities available.

The project took over 16 months to complete, studied 29 different models and involved 25 million consumers. The key findings were the outstanding results of Ad Selector - which was identified as the best model for online video advertising, one that works for both advertisers and consumers!

The ad selector is a new video ad unit (initially rolled out by Hulu) that gives the user the ability to choose the ad they want to watch: amongst 3 proposed ads, the user clicks on their selected one before launching their video experience and starting a pre roll. See examples on smh.com.au below.

The research found that the “ad selector” tested significantly better than the standard pre roll against all metrics studied:

• Only format to lift purchase intent by over 30%
• 3 in 4 respondents recalled the ad
• Completion rate is 11% higher than pre roll average
• CTR were at least twice as high than standard pre rolls

In Australia, Fairfax Digital was the first publisher to launch this format (soon to be followed by Youtube) and Nestle was one of the first three advertisers to test it with the Chokito says No, No, No campaign.

As per the USA survey the initial results for this new ad unit are very encouraging: Completion rate of the Nestle Chokito TVC through the "ad selector" is over 13% higher than campaign average!

We are already adopting it as a standard format. Let’s see how quickly the Australian market takes it up!

Here is a nice piece of social advocacy in banner.  ZO & FOXTEL worked with Adconion to develop a highly engaging expanding video ad unit that couples a selection of FOXTEL videos highlighting the benefits of IQ with tweets referencing FOXTEL programming.

The combination provides a compelling product message supported by verbatim advocate commentary.