By Jonathan Betts As featured on the IAB blog, Jon gives his point of view on┬áthe topic of Premium Display. I’ve spent the last fourteen years working at media agencies and therefore can write about the idea of “premium content” from an extremely focused point of view. I have spent all my professional life trying […]

Ian Perrin

Our Australia and New Zealand CEO Ian Perrin being interviewed by the Sky Business Media Week team on the latest ZenithOptimedia global ad forecast

I know there have been a tonne of trends documents and reports flooding the airwaves this year already, so i thought I’d take the time to present the key ones on the ZO radar in a Prezi format. Ive been using this as a bit os a test for the tool t…

Our colleagues at Vivaki recently dropped some nice comparison tables for Ad spend Vs Time spent from all over the world. Global observations play out like this The internet is rapidly gaining share of media consumption and spend in all countries …

A thought: news aggregation websites and search engines continue to increase and dominate the way we discover news content. The methods of optimizing news services are mainly technological (code, link building, topic multiplication, etc) whereas t…

Reckitt Benkiser are here to help you fight the flu in your household this winter. In order to get this point across to an audience of mums and families we struck an editorial deal with Yahoo7 and they have created a Glen20 Hub in their lifestyle …

A couple of months ago Vivaki – a strategic entity of combined Publicis Group agencies including ZenithOptimedia – released the results of a large scale research project about online video advertising conducted out of the USA. The objectives of th…