Ian Perrin

Our Australia and New Zealand CEO Ian Perrin being interviewed by the Sky Business Media Week team on the latest ZenithOptimedia global ad forecast

When it comes to watching television, I’ll be honest and say that I’m one of the growing Gen Y demographic that does not watch telly. I don’t like having to commit to sitting down at a predetermined time of the day just to watch a program. As most…

A couple of months ago Vivaki – a strategic entity of combined Publicis Group agencies including ZenithOptimedia – released the results of a large scale research project about online video advertising conducted out of the USA. The objectives of th…

This will be my third post on TV in a fortnight, and for a media that has remained fairly unchanged over the past 30 years, save for subscription services, the introduction of colour, and the retirement of ROVE this surely indicates BIG changes ar…

Starling is one of the new breed of Social TV companies looking to capitalise on the emerging behaviour known as “Media Meshing” (that is multi-media tasking, watching TV and tweeting from your phone or iPad at the same time). Starling in their wo…

Google TV – yep, awesome. Some context for this move by Google – they clearly see the best way to create a shift in ad dollars is aggressively changing the market place.- eMarketer estimates that digital video ad spending will jump 48% this year t…

….is the internet.Exciting times are ahead. In a few months from now people will literally be walking around our cities and suburbs with a Star-Trek-esque iPad tucked under an arm navigating via Google Maps to their closest MacDonald’s restauran…